Bloomberg: To Reach Vaccine Holdouts, Scientists Take a Page From Digital Marketing

Temps de lecture : 3 min

11 September 2021

October 2024

Impact of COVID-19 on vaccine confidence and uptake: A systematic literature review

We conducted a systematic literature review to determine the impact of the COVID-19 pandemic on vaccine confidence, intent and uptake in preexisting routine childhood or
adult vaccination programmes…

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October 2024

Case study series: Using cartoons and humor to build serious skills to combat misinformation

We partnered with UNICEF, the Sabin Vaccine Institute, and Dr. John and Wendy Cook to co-design, launch, and evaluate a novel behavior-change intervention to build public resilience to misinformation. The results exceeded our expectations.

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October 2024

Determinants of undervaccination of routine childhood immunization in Argentina: A cross-sectional study

We conducted a national behavioral insights study to uncover reasons for the undervaccination of children in Argentina…

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September 2024

UNICEF/Sabin Vaccine Institute case study series (# 2)  - Co-creating the Crankiverse: Regionally tailoring “Cranky Uncle Vaccine” to fight misinformation and drive vaccination

Co-designing content with local communities to build trust…

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April 2024

How local communities shaped ‘Cranky Uncle Vaccine’ game

Vaccines Today highlights the importance of localizing global interventions by capturing the Cranky Uncle Vaccine co-design process…

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April 2024

UNICEF/Sabin Vaccine Institute (#1)  - Seriously  Cranky: The uncle we all have helps build the skills we all need to resist misinformation

Exposing people to a weakened dose of misinformation can act like a “universal vaccine” against misinformation…

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March 2024

Attitudes and behaviors of maternal Tdap vaccination in Panama, Peru, and Colombia: An international cross-sectional study

We developed a cross-country study to identify pregnant women barriers and drivers regarding Tdap maternal vaccination…

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January 2024

Climate and vaccine misinformation seemed worlds apart – but it turned out the Cranky Uncle was a universal figure

Chelsey Lepage speaks to The Guardian on co-designing Cranky Uncle Vaccine with local communities, global misinformation expert Dr. John Cook, UNICEF, the Sabin Vaccine Institute…

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January 2024

Focus on Africa

BBC’s Focus on Africa broadcast looks at how the Cranky Uncle Vaccine game is tackling vaccine hesitancy in Africa

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December 2023

Games against misinformation: “Cranky Uncle Vaccine” launch

Vaccine Nation captures the robust partnerships that power Cranky Uncle Vaccine…

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December 2023

Co-Designing a Mobile-Based Game to Improve Misinformation Resistance and Vaccine Knowledge in Uganda, Kenya, and Rwanda

We drew on inoculation theory and co-design approaches to develop a novel digital social and behavioral change intervention…

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October 2023

Call-to-Action: Countries in the Middle East Region must act now to increase influenza immunization rates and protect the vulnerable.

A multidisciplinary group of subject matter experts analysed the reasons for suboptimal influenza immunization rates across the Middle East region using a methodology based upon the 6As taxonomy of determinants of vaccine uptake.
They then identified targeted actions that countries could take to better protect their vulnerable populations against the influenza virus with vaccination.
Organised by MENA-ISN and Irimi, the findings of the workshop were distilled into a Call-to-Action which is here in English, Arabic and French.

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September 2023

Persuasive COVID-19 vaccination campaigns on Facebook and nationwide vaccination coverage in Ukraine, India, and Pakistan

We tested multiple vaccine communication approaches in head-to-head online campaigns, informed by social listening insights…

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October 2022

Touch Medical Media Services. Angus Thomson: Barriers to vaccine acceptance in a post-COVID world

Dr Angus Thomson discusses the global acceptance and uptake of COVID-19 vaccination, the key determinants of vaccine uptake, barriers, and interventions to improve and overcome these barriers

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July 2022

UNICEF Office of Research - Innocenti. What is driving parental/caregiver decisions to vaccinate children against #covid19?

In a guest editorial for the UNICEF Office of Research – Innocenti COVID thematic quarterly digest Dr. Thomson, Benjamin Hickler and Stephen Hills reviewed some of the key evidence. Dr. Thomson highlighted the Protection Motivation Theory which may explain some vaccine decision making.

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July 2022

Compte-rendu des Rencontres Francophones : « Hésitation vaccinale et préparation aux futures pandémies »

Dr. Thomson a participé dans une concertation dans le cadre de la 75e session de l’Assemblée mondiale de la Santé, la Représentation de l’OIF auprès des Offices des Nations unies à Genève et à Vienne (RPGV) avec des ministres de la Santé de l’espace francophone, notamment ceux du Bénin, du Congo, de la Côte d’Ivoire, de Djibouti du Tchad, du Togo et de la Tunisie.

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February 2022

Sabin Vaccine Institute: Social Media Listening for Improved Vaccine Acceptance

Global health and communications experts shared their experience using social media listening to drive programming decisions for improved vaccine uptake, specifically focused on minority and vulnerable populations

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September 2021

Bloomberg: To Reach Vaccine Holdouts, Scientists Take a Page From Digital Marketing

Speaking to Kristen Brown of Bloomberg, Dr. Thomson said: “We should be valuing and investing in public trust as much as we value and invest in vaccines. Because without any public trust, there’s no public immunity.”

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June 2021

FIU. COVID-19: inequidades y reticencia a la vacunación, ¿qué está pasando?

La Universidad Internacional de Florida presento la segunda Cumbre Internacional de Expertos en Vacunas COVID-19.

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June 2021

El Pais: Un nuevo método para vacunar contra los bulos

“En estos tiempos en que impera una mayor ansiedad e incertidumbre, la gente tiene muchas preguntas y preocupaciones perfectamente razonables sobre las vacunas. Y no podemos abordar sus dudas si primero no las entendemos”, explica Angus Thomson

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January 2021

VICE: Western Anti-Vaxxers Are Undermining COVID Vaccine Rollouts in African Countries

Dr. Thomson spoke to Hannah Ritchie of VICE World News. “We regularly detect deliberately engineered misinformation from international vaccine-critical accounts in online conversations in Africa,” said Angus Thomson

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February 2016

The 5As: A practical taxonomy for the determinants of vaccine uptake.

We validated an intuitive, pragmatic taxonomy for the determinants of vaccine uptake which facilitates mutual understanding of root causes of poor uptake.

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