Case Studies

October 2024

Case study series: Using cartoons and humor to build serious skills to combat misinformation

We partnered with UNICEF, the Sabin Vaccine Institute, and Dr. John and Wendy Cook to co-design, launch, and evaluate a novel behavior-change intervention to build public resilience to misinformation. The results exceeded our expectations.

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September 2024

UNICEF/Sabin Vaccine Institute case study series (# 2)  - Co-creating the Crankiverse: Regionally tailoring “Cranky Uncle Vaccine” to fight misinformation and drive vaccination

Co-designing content with local communities to build trust…

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April 2024

UNICEF/Sabin Vaccine Institute (#1)  - Seriously  Cranky: The uncle we all have helps build the skills we all need to resist misinformation

Exposing people to a weakened dose of misinformation can act like a “universal vaccine” against misinformation…

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