Social Behavior Change

We conducted a national behavioral insights study to uncover reasons for the undervaccination of children in Argentina…

Chelsey Lepage speaks to The Guardian on co-designing Cranky Uncle Vaccine with local communities, global misinformation expert Dr. John Cook, UNICEF, the Sabin Vaccine Institute…

We drew on inoculation theory and co-design approaches to develop a novel digital social and behavioral change intervention…

We tested multiple vaccine communication approaches in head-to-head online campaigns, informed by social listening insights…

In a guest editorial for the UNICEF Office of Research – Innocenti COVID thematic quarterly digest Dr. Thomson, Benjamin Hickler and Stephen Hills reviewed some of the key evidence. Dr. Thomson highlighted the Protection Motivation Theory which may explain some vaccine decision making.

Global health and communications experts shared their experience using social media listening to drive programming decisions for improved vaccine uptake, specifically focused on minority and vulnerable populations

Speaking to Kristen Brown of Bloomberg, Dr. Thomson said: “We should be valuing and investing in public trust as much as we value and invest in vaccines. Because without any public trust, there’s no public immunity.”

La Universidad Internacional de Florida presento la segunda Cumbre Internacional de Expertos en Vacunas COVID-19.

“En estos tiempos en que impera una mayor ansiedad e incertidumbre, la gente tiene muchas preguntas y preocupaciones perfectamente razonables sobre las vacunas. Y no podemos abordar sus dudas si primero no las entendemos”, explica Angus Thomson