How local communities shaped ‘Cranky Uncle Vaccine’ game

We partnered with UNICEF, the Sabin Vaccine Institute, and Dr. John and Wendy Cook to co-design, launch, and evaluate a novel behavior-change intervention to build public resilience to misinformation. The results exceeded our expectations.

We conducted a national behavioral insights study to uncover reasons for the undervaccination of children in Argentina…

Co-designing content with local communities to build trust…

Vaccines Today highlights the importance of localizing global interventions by capturing the Cranky Uncle Vaccine co-design process…

Exposing people to a weakened dose of misinformation can act like a “universal vaccine” against misinformation…

We developed a cross-country study to identify pregnant women barriers and drivers regarding Tdap maternal vaccination…

Chelsey Lepage speaks to The Guardian on co-designing Cranky Uncle Vaccine with local communities, global misinformation expert Dr. John Cook, UNICEF, the Sabin Vaccine Institute…

BBC’s Focus on Africa broadcast looks at how the Cranky Uncle Vaccine game is tackling vaccine hesitancy in Africa

Vaccine Nation captures the robust partnerships that power Cranky Uncle Vaccine…

We drew on inoculation theory and co-design approaches to develop a novel digital social and behavioral change intervention…

A multidisciplinary group of subject matter experts analysed the reasons for suboptimal influenza immunization rates across the Middle East region using a methodology based upon the 6As taxonomy of determinants of vaccine uptake.
They then identified targeted actions that countries could take to better protect their vulnerable populations against the influenza virus with vaccination.
Organised by MENA-ISN and Irimi, the findings of the workshop were distilled into a Call-to-Action which is here in English, Arabic and French.

We tested multiple vaccine communication approaches in head-to-head online campaigns, informed by social listening insights…

Dr Angus Thomson discusses the global acceptance and uptake of COVID-19 vaccination, the key determinants of vaccine uptake, barriers, and interventions to improve and overcome these barriers

In a guest editorial for the UNICEF Office of Research – Innocenti COVID thematic quarterly digest Dr. Thomson, Benjamin Hickler and Stephen Hills reviewed some of the key evidence. Dr. Thomson highlighted the Protection Motivation Theory which may explain some vaccine decision making.

Dr. Thomson a participé dans une concertation dans le cadre de la 75e session de l’Assemblée mondiale de la Santé, la Représentation de l’OIF auprès des Offices des Nations unies à Genève et à Vienne (RPGV) avec des ministres de la Santé de l’espace francophone, notamment ceux du Bénin, du Congo, de la Côte d’Ivoire, de Djibouti du Tchad, du Togo et de la Tunisie.

Global health and communications experts shared their experience using social media listening to drive programming decisions for improved vaccine uptake, specifically focused on minority and vulnerable populations

Speaking to Kristen Brown of Bloomberg, Dr. Thomson said: “We should be valuing and investing in public trust as much as we value and invest in vaccines. Because without any public trust, there’s no public immunity.”

La Universidad Internacional de Florida presento la segunda Cumbre Internacional de Expertos en Vacunas COVID-19.

“En estos tiempos en que impera una mayor ansiedad e incertidumbre, la gente tiene muchas preguntas y preocupaciones perfectamente razonables sobre las vacunas. Y no podemos abordar sus dudas si primero no las entendemos”, explica Angus Thomson

Dr. Thomson spoke to Hannah Ritchie of VICE World News. “We regularly detect deliberately engineered misinformation from international vaccine-critical accounts in online conversations in Africa,” said Angus Thomson

We validated an intuitive, pragmatic taxonomy for the determinants of vaccine uptake which facilitates mutual understanding of root causes of poor uptake.