Nurturing public trust in public health

We listen to understand people’s lives. We design solutions to help people thrive.

About us

We are Irimi.

An international team who knows public health and public policy, social and behavioural science, complex programs and partnerships, communications and advocacy.

And vaccines. We know vaccines really well.

Our Approach

Listen to understand, engage with people for people

There is no public health without public trust. We follow our credo of listen, understand, engage to nurture trust in the public programs which help people be healthy and flourish.

Behavioral Insights

We listen to understand.

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Behavioral Design

We design solutions for people, with people

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Strategy Design

We develop multimodal strategies for complex public health challenges.

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Our work

Rigorous, innovative solutions for complex public health challenges


Developing and rapid A/B testing context-driven vaccine promotion messages

We helped design and test vaccine promotion messages across hundreds of millions of people in a collaboration we co-conceived involving a UN agency, a major social media platform, an NGO and a leading academic institution.

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Vaccinating against vaccine misinformation

We drew on current evidence and emerging technologies to co-develop a novel digital health communication intervention, and convene a broad public-private partnership to take it to scale.

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A strategic approach to closing immunisation gaps

We work with National Immunisation Program managers, health promotion and communications colleagues, and cross-sectorial partners to:

  • Unpack a complex problem (low VCR)
  • Triangulate barriers with facilitators of VCR
  • Develop National Vaccine Deployment Strategy
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Who we work with

Our Clients

News and Publications

As thought leaders we publish our work, present it, and sometimes even talk to the press.

February 2022

Sabin Vaccine Institute: Social Media Listening for Improved Vaccine Acceptance

Global health and communications experts shared their experience using social media listening to drive programming decisions for improved vaccine uptake, specifically focused on minority and vulnerable populations

Read the article